by Normal Studio

AT800. INDUSTRIAL DESIGN AS ART

Thought as contemporary deck chair, the AT800 series by Normal Studio for Maiori are a statement of simplicity in outdoor furniture design. The use of stamped aluminium for the seating instead of teak, speaks lots about functional design, a blend of nostalgia aesthetics and industrial production that is hard to come by. The perforated sheet metal tabletop lets rain and light through, reducing the table’s weight and creating a minimum of shadow underneath. In fact the table has more void than matter.

DESIGNER

Normal Studio

The Normal Studio Industrial Design Office was founded in Paris in 2006 by designer duo Éloi Chafaï and Jean-François Dingjian. Since its formation, they have developed product design for consumer industries and experimental micro-series alike, as well as scenography and plans for showrooms and boutiques.

 

Normal Studio’s design élémentaire strive to match aesthetics and technique. For them, each object contains an elementary equation that has to be solved at the minimum of handling, material and machine investment. It is the coming together of method, tools and competence that builds their projects.

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(c) Maiori Design (2017)